Shaping the Future

2018 Annual Report


E-Commerce Page Success

Goodwill opened an e-commerce page with in 2016, the page had a fantastic second year delivering $1,714,880 in revenue in 2018. GIC ranked 19th of 132 Goodwill agencies that utilized as their primary selling platform for e-commerce in total sales. We ranked 3rd overall in our average transaction and 4th in sell-thru percentage.

Shoppers Love Goodwill

1.7 million individuals shopped in our stores in 2018.

Community Members Recycle Computers & Equipment

137,847 pounds of computers and electronics components were collected through the Dell Computer Recycling Program.

Updated Experience Same Great Price

Goodwill continues to alter the look and feel of its stores. In 2018 we began changing our cash wrap areas and in doing so we were able to add queue lines to 4 stores. These queue lines hold low priced impulse items. Queue lines were added to Bel Air, Perry Hall, Snowden and Jumpers. We constantly strive to improve the look and feel of our stores while putting more product on our sales floors to satisfy the demands of our customers.

Donations Increase in 2018

Over 1,039,335 contributors donated to one of Goodwill’s donation centers. Donors contributed over 40 million pounds of clothing, shoes and household items, an increase of over 1 million pounds from the prior year.

Cleaning Up Our Environment

Goodwill was able to divert more than 23.7 million pounds of goods from going to landfills, an increase of 1 million pounds from the prior year.

Vehicle Donations Increase

Goodwill’s car donation program remained strong in 2018, with over 306 cars collected, an increase of 18% over 2017. The proceeds raised in 2018 were $138,503.

Over 72,374 Services Provided to Goodwill Participants

Goodwill staff provided basic services and referrals to organizations that provide unique social support services to 72,374 individuals in 2018, an increase over the previous year. Goodwill conducted 2,572 intakes for participants seeking job preparation, skills training and/or placement services.

A Thanksgiving to Remember

2,400 of our neighbors in Baltimore and Annapolis received a Thanksgiving meal and connections to 30+ community partners.

Volunteers Supported Goodwill

Over 9,500 hours of service were donated to Goodwill by volunteers throughout Central Maryland and the Eastern Shore.

EMERGE Program Enrolls 92 Participants into Skilled Training & Jobs

Goodwill’s enrolled 522 candidates into the EMERGE program. 248 candidates were submitted for interviews for skilled opportunities. 92 were enrolled into skilled training and 92 were placed into skilled jobs, with an average starting wage of $16+/hour.

160 Individuals With Severe Disabilities Received On the Job Training & Counseling

Training and counseling services were provided at the Social Security Administration, Fort Meade Army Post and the US Coast Guard. For the 18th consecutive year, Goodwill’s work was exemplary, rated with zero deductions for any deficiencies.

Transitional Work Program Provides 42 Participants On the Job Training

42 participants acquired paid on-the-job training and work experience through Goodwill’s Transitional Work Program. Twelve participants obtained employment following graduation. The total wages were $150,365.

Program Services Continue in Satellite Locations

Goodwill continues to partner with the Maryland Center for Veterans Education and Training (MCVET), the Community Action Network (CAN) and Maryland Food Bank, offering job readiness and placement assistance for those who can’t reach our downtown headquarters.

Goodwill Helps Find Jobs for Thousands of Participants

In 2018, over 2,084 individuals were able to start on their path to self-sufficiency by finding employment through the help of Goodwill. The average earned wage for these individuals was $12.51, a new record for Goodwill graduates.

SEETTS Program Partners with Maryland Legal Aid

Goodwill’s SEETTS program, which assists ex-offenders with employment, training and transitional services, partnered with Maryland Legal Aid to provide expungement services with Goodwill. In 2018, 127 persons were served and 411 cases expunged.

Goodwill Continues Work to Open a High School for Adults

Goodwill’s Executive Team continues to meet with legislators to try and open Goodwill’s first Excel Center, an adult high school that would allow participants to earn their diplomas.

Goodwill Supports Community Members in Need

Goodwill’s Community Support Program, providing support to organizations and individuals who may need temporary assistance, provided vouchers for clothing to 220 individuals and organizations in 2018.

Hiring Employers Meet Individuals Looking for Employment

In 2018, Goodwill hosted 40 hiring events with local employers. Hundreds of participants were able to connect with employers looking to hire in our own community.


Operating Revenue

  • Sale of Donated Goods
  • Contracted Services
  • Community Job Training & Placement
  • Public Support
  • Other
  • Investment Loss

Operating Expenses

  • Retail Employment Training & Services
  • Commercial & Custodial Training & Employment
  • Community Job Training & Placement
  • Administering Goodwill Programs
  • Depreciation
  • Providing Community Information & Services
  • Dues for National Services
  • Retail Employment Training & Services
  • Commercial & Custodial Training & Employment
  • Community Job Training & Placement
  • Administering Goodwill Programs
  • Depreciation
  • Providing Community Information & Services
  • Dues for National Services

Numbers Served

  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018

Numbers Placed

  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018

Recycling Numbers

  • Clothing
  • Books
  • Wares
  • Scrap Metal
  • Cardboard
  • Linens
  • Toys
  • Shoes
  • Computers
  • Handbags

Success Stories

Melody P.

Video Link

After losing her job, Melody came to Baltimore in 2017 with two children and no housing. Living in a shelter, Melody was referred to Goodwill. She completed job readiness, clerical and computer training and also enrolled in the transitional work program. She was hired by the Waverly Early Head Start Center of Goodwill. She has received her certification as a dietary aid and is continuing her education determined to show her children the importance of education. She prides herself on coming to work every day with a smile on her face and is thankful to Goodwill for changing her life.

You will get everything you need out of Goodwill. You want a job, want job training, and want a better life? You can get it, just come to Goodwill. It changed me, it can change you too.

Daniel C.

Video Link

Daniel was born and raised in Baltimore City. A military veteran, he returned home. Mistakes led to his incarceration. On this quest, Daniel came to Goodwill looking to start a career in the information technology field, enrolling in the Microsoft Associate Training and Google IT Training. Proving to be skilled in both classes, he has also obtained employment at About Web Cares. Daniel’s ultimate goal is to help people, especially the youth of Baltimore. He wants to spread the word about all of the opportunities there are so they don’t make similar choices as him.

At first I told them I was just trying to find a job, but once I got here (at Goodwill) I found out about all of the educational advances that they have, all of the classes they have here.

Deltin P.

Video Link

Deltin was struggling financially and dealing with several health issues. He came to Goodwill and accessed the support of Career Services, a department dedicated to connecting individuals to employment. With this support he has been connected to several jobs and is currently working for the Downtown Partnership. He enjoys keeping the city clean and is thankful to be a part of helping Baltimore.

If I had to go through it over again, I would come back to Goodwill and do it again because it was a great success for me and it will be a success for you if you come give it a try.

Harriette J.

Video Link

Harriette lost her job in 2017. During her job search learned about the Goodwill’s Digital Skills Program. She dedicated herself to learning a new skill and a career change. Additionally, she learned interviewing techniques and how to build her resume. After her completion of the program, Harriette obtained a job at the American Income Life Company as a Sales Representative. She has recently received a promotion and is currently building and training a team of her own representatives.

Coming through the program, they (Goodwill) help you with your resume, they give you tips on getting through an interview, they coach you on anything thing you have shortcomings on.

Quentin W.

Video Link

Downsizing and corporate mergers forced Quentin to start over. He was determined to find a career and he enrolled in Goodwill’s Microsoft Technology Associate Program. An exemplary student, he is confident he can take the skills he learned from the program anywhere and believes that Goodwill has enabled him to become a better person. He has become an advocate for Goodwill’s services believing they enable people to better their circumstances, and their lives.

I think Goodwill has allowed me to become a better person. It has made me become a fuller person. I have to give them the credit.

Rebeca V.

Video Link

Rebeca’s mother was a participant of the Buena Alianza program and through her she learned about Goodwill’s Pharmacy Technician Program, a collaboration with CVS Health and Baltimore City Community College. Already pursuing a degree in Science, she jumped at the opportunity. She successfully completed the program and has is currently employed at CVS Health. She still maintains a full-time school schedule and will soon have her Bachelor’s degree. Through her experience at Goodwill she continues to strive to help others in the Baltimore community, using her skills she learned through the program.

The most important thing I learned at Goodwill and through this program was that there are so many opportunities to succeed in life. Everything I was taught in the classroom helped me in real life experience.

Jasmine D.

Video Link

Jasmine, a single mom, came to Goodwill with no source of income, limited career skills and dependent on the support of Social Services. After attending Goodwill Job Readiness classes she learned valuable soft skills and how to thrive in a professional environment. She has been employed at Edible Arrangements for three years and takes pride in her employment. Jasmine works hard for her children and wants to give them every opportunity to succeed.

I wouldn’t be where I’m at right now if it wasn’t for Goodwill. I’ve never had a job this long in my life.

Bryan R.

Video Link

Bryan has Down Syndrome and a speech impairment. He came to Goodwill three years ago and was hired at our government contract at the Social Security Administration in custodial services. He has become a valuable asset years with his work ethic and positive attitude. Bryan transports trash and recycling from one building to another and cleans offices. Bryan works independently and is always looking for more work. Bryan is a prime example of the power of work.

Bryan's Mom: Working with Goodwill has helped him with his speech tremendously, being able to communicate with people outside of the family so he can be prompted to know when someone is not understanding him.

Raheem A.

Video Link

Raheem came to Goodwill with limited employment opportunities due to a past conviction. He had always enjoyed cooking and enrolled in the Foodworks program, a collaboration between Goodwill and the Maryland Food Bank offered for free to participants. He thrived in the classes and appreciated the program’s mission of feeding the less fortunate. After completing Foodworks, Goodwill helped Raheem obtain employment at Paul’s place, where he continues to help those in need. He was recently promoted to Kitchen Manager and is now running his own kitchen.

As long as you’re willing to put your best foot forward, Goodwill can help you succeed in life and get to where you’re trying to go in your career.


Choose a Retail Location:

Click on a marker on the map to view our retail store locations:

Baltimore City

Fells Point
715 S. Broadway Street Baltimore, MD 21231
3101 Greenmount Avenue Baltimore, MD 21218
6999 Baltimore National Pike Baltimore, MD 21215

Baltimore County

6600 Baltimore National Pike Catonsville, MD 21228
7928 Eastern Avenue Baltimore, MD 21224
Kenwood Outlet
6255 B Kenwood Avenue Baltimore, MD 21237
Manor Center
3433 Sweet Air Road Phoenix, MD 21131
Owings Mills
11411 Reisterstown Road Owings Mills, MD 21117
200 W. Padonia Road Timonium, MD 21093
Perry Hall
8818 Belair Road Baltimore, MD 21236
1753 E. Joppa Road Baltimore, MD 21234
York Road
1012 York Road Baltimore, MD 21204

Anne Arundel County

1605 West Street Annapolis, MD 21401
1657 Crofton Centre Crofton, MD 21114
3153 Soloman's Island Road Edgewater, MD 21037
Glen Burnie
7311 A Ritchie Highway Glen Burnie, MD 21060
Jumpers Junction
8124 Ritchie Highway Pasadena, Md 21122
Linthicum Outlet
800 Central Avenue Linthicum, MD 21090
674 Old Mill Road Millersville, MD 21108

Cecil County

208 South Bridge Street Elkton, MD 21921

Howard County

Columbia East
7351 Assateague Drive Jessup, MD 20794
Ellicott City
10164 Baltimore National Pike Ellicott City, MD 21042
Snowden River
9097 Snowden River Parkway Columbia, MD 21046

Harford County

1 Aberdeen Plaza Aberdeen, MD 21001
Bel Air
711 A. Belair Road Bel Air, MD 21014
2225 A Churchville Road Churchville, MD 21015
1841 Pulaski Highway Edgewood, MD 21040

Talbot County

134 N. Washington Street Easton, MD 21601

Wicomico County

700 S. Salisbury Boulevard Salisbury, MD 21801

Important Locations

222 East Redwood Street Baltimore, MD 21202
Goodwill Staffing Services
32 South Street Baltimore, MD 21202
Vehicle Donations (866)-492-2770

Career Center Locations

Marge Thomas Career Center
222 East Redwood Street Baltimore, MD 21202 410-837-1800
32 South Street Baltimore, MD 21202
Social Security Administration
6401 Security Boulevard Baltimore, MD 21235
Lower Shore Career Center
700 South Salisbury Street Salisbury, MD 21801
257 East Main Street Westminister, MD 21157
Waverly Early Head Start Center of Goodwill
829 Montpelier Street Baltimore, MD 21218
711 A. Belair Road Bel Air, MD 21014